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KW Commercial · National Hospitality Division Survey

KW Commercial National Hospitality Division — Broker Survey

Section 1 of 11 0% Complete

Keller Williams Commercial · 2026

National Hospitality Division
Broker Alignment Survey

Help us build the most powerful hospitality brokerage network inside Keller Williams. This survey takes approximately 8–12 minutes to complete. Your responses will be used to build the national directory, assign mentors, identify regional leaders, and design education programming.

8–12 minutes

11 Sections

Confidential · Internal Use

Contact & Market Information

Your basic info and geographic coverage

Full Name *

Email *

Phone *

Market Center Name or Number

City

State

KW Region

Primary Business Focus *

Hospitality Specialist

Commercial (Non-Hospitality)

Residential

Development / Land

Investment Sales

Property Management / Operations

Lending / Finance

Other

Strategic Intent

How do you plan to engage with hospitality brokerage?

How do you see Hospitality fitting into your business over the next 3 years? *

Primary specialization (50%+ of my business)

Secondary niche (25–50%)

Occasional hospitality deals

Referral-only participation

Exploring / Not sure yet

What motivates you to engage in Hospitality? Select up to 2

Larger deal sizes

Investor relationships

Portfolio growth & repeat clients

Referral income

Development opportunities

Diversifying from residential/commercial

Market differentiation / branding

Personal interest in hotels

Other

In the next 12–24 months, do you plan to:

Close 1–2 hospitality deals

Close 3–5 hospitality deals

Build hospitality as your primary niche

Refer 1–3 hospitality opportunities

Build a hospitality team

Unsure

If a hotel opportunity comes to you tomorrow, what would you most likely do?

Lead the deal yourself

Co-broker with an experienced hospitality broker

Refer it for a referral fee

Ask the hospitality division to assign the best partner

Not sure

Experience & Production

Your hospitality transaction history and deal experience

How many hospitality transactions have you closed? *

0 — None yet

1–3

4–10

10–25

25+

Approximate total hospitality sales volume (career)

Under $5M

$5M–$25M

$25M–$75M

$75M+

What types of hospitality assets have you worked with? Select all that apply

Limited Service

Full Service

Boutique / Lifestyle

Resort

Extended Stay

Distressed / Turnaround

Portfolio Sales

Development (ground-up)

Land for hotel use

Adaptive reuse / conversions

None yet

What deal size range are you most comfortable operating in?

Under $5M

$5M–$15M

$15M–$50M

$50M+

Not sure yet

Technical Competency

Rate your knowledge level on each topic (1 = No knowledge, 5 = Expert)

Current Pipeline

Identify immediate collaboration opportunities

Do you currently have any of the following? Select all that apply

Active hospitality listing

Active hospitality buyer

Development site / opportunity

Off-market hotel opportunity

Investor looking for hotels

None currently

When do you expect your next hospitality opportunity?

0–30 days

31–90 days

3–6 months

6–12 months

Unsure

Which relationships do you currently have? Select all that apply

Hotel investors

Hotel owners

Hotel operators / management companies

Hospitality lenders

Franchise / brand contacts

Contractors / PIP vendors

None currently

Participation Model

Your preferred collaboration and co-broker structure

Are you open to co-brokering with experienced hospitality brokers?

Yes, I want to co-broker and learn

Yes, only for my first deals

Case by case

No, referral only

Preferred referral fee structure

25%

30%

35%

Case by case

Not sure

Preferred role in co-broker deals

Active co-broker

Light involvement

Referral only

Support Needs

Where do you need the most help to participate in hospitality deals?

Where do you need the most support? Select up to 3

Hotel underwriting / financial modeling

Hotel terminology & metrics

Finding hospitality deals

Owner outreach & prospecting

Franchise processes

PIP analysis

Financing & lender introductions

Due diligence process

Negotiation strategies

Understanding hotel operations

Building investor network

Starting from scratch

Biggest obstacle to doing hospitality deals

Lack of knowledge

Lack of mentorship

Lack of deal flow

Lack of confidence

Lack of investor network

Time constraints

Unsure where to start

Other

Education Priorities

Help shape the national hospitality training curriculum

Which topics would you most like to learn? Select all that apply

Hospitality fundamentals

Hotel underwriting

STR reports & performance analysis

Hotel valuation methods

PIP analysis

Franchise agreements

SBA hotel financing

Due diligence process

Off-market hotel sourcing

Hotel management agreements

Institutional hotel sales

Hotel development

International hospitality investment

Preferred learning format Select all that apply

Monthly national webinar

Regional mastermind groups

Small accountability groups

One-on-one mentorship

Recorded training library

Live deal case studies

Annual hospitality summit

Hours per month willing to dedicate to hospitality learning

1–2 hours

3–5 hours

5–10 hours

10+ hours

Geographic Coverage

Help build the national coverage map

What markets do you actively serve?

Are you licensed in multiple states?

Yes

No — single state only

International

If licensed in multiple states/countries, please list them

Are you open to working outside your market?

Yes — nationally

Yes — regionally

No — local only

Case by case

Leadership & Mentorship

Help identify leaders and mentors for the national network

Which role best describes your desired participation?

National Advisory / Council

Regional Leader

Local / State Leader

Mentor

Participant

Referral Partner

Are you open to mentoring newer hospitality agents?

Yes — actively looking to mentor

Yes — limited capacity

How many agents could you mentor per year?

1–2

3–5

Not mentoring

Hours per month willing to contribute to the division

1–2 hours

3–5 hours

5–10 hours

10+ hours

Open Feedback

Your voice shapes the future of the division

What is currently missing inside KW that would make Hospitality support more valuable?

Where do you see yourself in the Hospitality Division in 3 years?

Additional comments, ideas, or suggestions

Please fill in your name and email before submitting.

National Elite

Total Score: 92 / 100

Thank you for completing the KW Commercial National Hospitality Division survey. Your responses have been recorded and you will be contacted by our division leadership team.

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Production

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Technical

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Commitment

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Leadership

A copy of your submission has been recorded. Our team will review your profile and reach out with next steps.

IDX information is provided exclusively for consumers’ personal, non-commercial use and that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information deemed reliable but not guaranteed to be accurate. Listing information updated daily.